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Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach

Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach - Paperback

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Availability:In StockContributor:Kendall HavenPublish date:2014-10-14Pages:184
Language:EnglishPublisher:Libraries UnlimitedISBN-13:9781610698115ISBN-10:1610698118UPC:9781610698115Book Category:Language Arts & Disciplines, EducationBook Subcategory:Literacy, Library & Information Science, SchoolsBook Topic:School Media, LevelsSize:9.80 x 6.90 x 0.50 inchesWeight:0.851Product ID:SCXS2D6R67

This one-of-a-kind book reveals the secrets of a story's power to persuade, inspire, influence, and to teach.

Our brains have been evolutionarily hardwired to think, to make sense, and to understand in simple--but hidden--story terms. You'll discover the Neural Story Net, the Make Sense Mandate, Motive Matching, and the Story Influence Line--and understand how these powerful concepts control listener/reader engagement, attention, and the impact your communications will exert. You'll learn that what reaches the conscious mind of your target audience is significantly different from what first reached their eyes and ears--and that you can control that internal, neural process.

This easy to use guide is organized into four parts: the neuroscience of narrative; your story tools; how narratives exert influence (changing beliefs, attitudes, values, etc.); and the straightforward process of creating "Story Smart" stories.
Language:EnglishPublisher:Libraries UnlimitedISBN-13:9781610698115ISBN-10:1610698118UPC:9781610698115Book Category:Language Arts & Disciplines, EducationBook Subcategory:Literacy, Library & Information Science, SchoolsBook Topic:School Media, LevelsSize:9.80 x 6.90 x 0.50 inchesWeight:0.851Product ID:SCXS2D6R67
Kendall Haven is the only internationally recognized expert in the science of story structure. His published works include 24 books from Libraries Unlimited.
Publisher: Libraries Unlimited

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Kendall Haven

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