Stop Wasting Research: Maximize the Product Impact of Your Organization's Customer Insights - Paperback
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Stop Wasting Research: Maximize the Product Impact of Your Organization's Customer Insights
Why do crucial customer insights often fail to drive product decisions? The answer: wasted research. Jake Burghardt identifies the insidious root causes of research waste, giving actionable ideas to increase the impact of siloed research. You'll learn to enhance collaboration, maximize learning, and drive research-informed product launches. Anyone--from UX researchers and insight generators to...
Jake Burghardt is a consultant, author, and speaker at IntegratingResearch.com. His mission is to shift expectations in the tech industry so that most every important product roadmap, prioritization, and design decision is grounded in research about people and real-world systems.
Jake helps organizations drive product value, outcomes, and quality by:
- Extracting more impact...
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