Stop Selling and Start Leading: How to Make Extraordinary Sales Happen - Hardcover
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Stop Selling and Start Leading: How to Make Extraordinary Sales Happen
NAMED THE #3 TOP SALES BOOK OF 2018
Make extraordinary sales happen
In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly-universal agreement on the need for creating value in every step of the buyer's journey, sellers continue to struggle with how to create that value and connect meaningfully with buyers. New research bridges the gap and...
JAMES M. KOUZES is the Dean's Executive Fellow of Leadership, Leavey School of Business, Santa Clara University, and according to the Wall Street Journal, one of the twelve best executive educators in the United States.
BARRY Z. POSNER, PhD, is the Accolti Endowed Professor of Leadership at the Leavey School of Business, Santa Clara University, where he served for twelve years as Dean of the...
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