Startup CMO: A Field Guide to Scaling up Your Company's Marketing Function - Paperback
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Availability:In StockContributor:Matt Blumberg, Nick Badgett, Holly EnnekingSeries:Bolster StartupPublish date:8/20/2024Pages:118
Language:EnglishPublisher:Bolster NetworkISBN-13:9798991328340UPC:9798991328340Book Category:Business & EconomicsBook Subcategory:Entrepreneurship, Marketing, LeadershipSize:9.00 x 6.00 x 0.28 inchesWeight:0.4012Product ID:SC908JJ8R0
Startup CMO: A Field Guide to Scaling up Your Company's Marketing Function
You're only a first-time CMO once, but that first time can be a daunting challenge for startup leaders. Without a blueprint or a guide you're in a tough spot to manage all of the details of marketing plus grow your brand and awareness. Startup CMO was written to help the first-time CMO navigate marketing challenges and provide tactics and best practices for how you can grow a high-performing...
Series: Bolster Startup
Language:EnglishPublisher:Bolster NetworkISBN-13:9798991328340UPC:9798991328340Book Category:Business & EconomicsBook Subcategory:Entrepreneurship, Marketing, LeadershipSize:9.00 x 6.00 x 0.28 inchesWeight:0.4012Product ID:SC908JJ8R0
Blumberg, Matt: - Matt Blumberg has spent his entire career creating startups, scaling them, and sharing best practices of what works and what doesn't work for other CEOs and team members in the entrepreneurial community. He is the author of "Startup CEO: A Field Guide to Scaling Up Your Business" (Wiley, 2020), an influential book embraced by entrepreneurs, CEOs, founders, and board of directors...
Publisher: Bolster Network
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