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Start Your Own Damn Cult: A Founder's Field Guide

Start Your Own Damn Cult: A Founder's Field Guide - Paperback

by Gagan J. Levy
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Availability:In StockContributor:Gagan J. LevyPublish date:5/26/2026Pages:120
Languages:EnglishPublisher:Gagan LevyISBN-13:9798234010797UPC:9798234010797Book Category:Business & EconomicsBook Subcategory:Leadership, Skills, Workplace CultureSize:9.00 x 6.00 x 0.28 inchesWeight:0.173Product ID:SC7HGF3HR4

Most founders chase growth. The great ones create gravity.

Organizations and movements scale because people believe in them. Belief creates gravity. Gravity builds movements. And movements, if we're honest, start to look a lot like cults.

What a loaded word: cult. We're taking it back. Not as a tool for control, hierarchy, or blind loyalty, but back to its roots: devotion, care, shared meaning. Cult, if you look deep

enough, is just culture with fewer syllables. The only difference is time and intention. Culture doesn't happen by accident. It is designed, embodied, and led by leaders who

refuse to separate what they believe from how they build.

This isn't so much a business book as a wake-up call wrapped in a field guide: audacious enough to challenge business as usual and clear enough to change it, created with equal parts bold imagination and unflinching moral clarity.

If you're looking for something sturdier than hustle culture, this book offers a path toward liberated leadership. Inside is a practical and actionable framework for building from coherence, holding power without unraveling, and winning without wrecking yourself, your team, or the planet.

Polish the mirror. Find the frequency. Catalyze the cult.

For two decades, Gagan Levy and his award-winning creative agency, Guru, have helped catalyze and amplify some of the most alive movements and conscious companies of our time. His work has spanned brands like Patagonia, Clif Bar, and Traditional Medicinals; institutions like NASA; as well as movements in regenerative agriculture, psychedelic healing, purpose-led business, and even the mighty MoveOn campaign during Obama '08.

Languages:EnglishPublisher:Gagan LevyISBN-13:9798234010797UPC:9798234010797Book Category:Business & EconomicsBook Subcategory:Leadership, Skills, Workplace CultureSize:9.00 x 6.00 x 0.28 inchesWeight:0.173Product ID:SC7HGF3HR4
Levy, Gagan J.: - "A Jewish businessman, a Buddhist yogi, and a Hindu lover walk into a bar.Setup for a joke?Nope, just the strange cosmic cocktail that is Gagan Jared Levy. Jew-Bu-Du, spiritual strategist, creative instigator, and cultural mycolo-gist who's been quietly helping build the most alive movements of the pasttwo decades - socially responsible business, impact investing, regenerativeagriculture, psychedelic healing, and even pitched in on a little campaigncalled Obama '08.As former Co-Chair of the Social Venture Network (the folks who helpedbirth B Corp), he's helped redesign capitalism with a conscience. As a boardmember of Ram Dass' Love Serve Remember Foundation, he's worked tocarry ancient wisdom into modern hands without watering it down. A vi-sionary bridge between the business and spiritual worlds.He founded guru, an award-winning creative agency that helps CULTS (Con-scious Undeniable Love-fi lled Truths) take root in business, brands, and cul-ture. His most recent initiative is guru's creative playground and innovation lab, Puhpowee, through which this book and other exciting, visionary projects sprout and infect culture from the fertile soil of creative minds. He's also the co-founder of Maha Global, an AI-powered platform that leverages brand reputation and stakeholder sentiment to hold Fortune 500 corporations to a higher standard, because good intentions don't change the world if they're not backed by behavior. He is also proud to sit on the boards of the impactful hunger relief organization Conscious Alliance and PACT (Psychedelic Arts And Culture Trust). And has fun rousing and inspiring stu-dents as a sporadic adjunct professor at his alma mater University of Colo-rado's advertising school.Whether on stage, in ceremony, or scribbling strategy on the back of a napkin, Gagan helps leaders build with soul and scale with integrity. His mission is to increase joy, reduce suff ering, and remind business what it's capable of when it remembers its true reason to exist. When it remem-bers its purpose.This book is part of that remembering."
Publisher: Gagan Levy

Contributor(s)

Gagan J. Levy

Author

Gagan J. Levy

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