Sports Media Rights in the Age of Streaming and Platformisation - Paperback
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Sports Media Rights in the Age of Streaming and Platformisation
Against a backdrop of increased online distribution of media, this book provides an in-depth analysis of how the platformisation of television is both shaping and being shaped by the changing sports media market.
Beginning by looking at the business models and strategies of the major stakeholders involved in the 'sports broadcasting value chain', the authors go on to focus on the challenges and...
Tom Evens is Associate Professor of Media Industries at Ghent University, Belgium and a senior researcher at imec-mict. He specialises on the political economy of digital media markets. He is the author of The Political Economy of Television Sports Rights (2013, with Petros Iosifidis and Paul Smith) and Platform Power and Policy in Transforming Television Markets (2018, with Karen Donders).
Paul...
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