Sponge: Leadership Lessons I Learnt From My Clients - Paperback
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Sponge: Leadership Lessons I Learnt From My Clients
About the Book
A BOOK ABOUT HOW WE CAN LEARN FROM OUR ENCOUNTERS WITH CUSTOMERS AND CLIENTS, AND ACCELERATE OUR SUCCESS IN BUSINESS AND CAREER
Veteran adman and author Ambi Parameswaran has relied on one process of learning above all others: powerful conversations with clients and customers. A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to...
Ambi Parameswaran is a brand consultant/coach and Founder of brand-building.com, a brand advisory. He is a much in demand speaker at corporate and industry events, and the award-winning best-selling author of ten books.
Ambi spent his forty-year career in corporate India with Boots Company, UDI Yellow pages, Rediffusion Advertising and FCB Ulka. He spent twenty-five years with FCB Ulka building it...
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