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Social Media Success for Every Brand: The Five Storybrand Pillars That Turn Posts Into Profits

Social Media Success for Every Brand: The Five Storybrand Pillars That Turn Posts Into Profits - Paperback

by Claire Diaz-Ortiz
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Availability:In StockContributor:Claire Diaz-OrtizPublish date:2019-10-22Pages:144
Language:EnglishPublisher:HarperCollins LeadershipISBN-13:9781400214969ISBN-10:1400214963UPC:9781400214969Book Category:Business & Economics, ComputersBook Subcategory:E-Commerce, Internet, Advertising & PromotionBook Topic:Digital Marketing, Social MediaSize:8.90 x 5.90 x 0.60 inchesWeight:0.4497Product ID:SCVQTD2D2C

Based on Donald Miller's bestselling book?Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.

Most business owners are blindly guessing at their social media strategy, and it's costing them time and money. This book teaches you how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results.

In Social Media Success for Every Brand, you will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:

  • Story
  • How
  • Audience
  • Reach
  • Excellence

Social Media Success for Every Brand does not require you to be familiar with?Building a StoryBrand, ?but provides enough foundation to prepare you for practical success with their social media content.

Together with the StoryBrand Framework, Claire's SHARE model will help boost customer engagement and grow the organization's brand awareness and revenues.

Language:EnglishPublisher:HarperCollins LeadershipISBN-13:9781400214969ISBN-10:1400214963UPC:9781400214969Book Category:Business & Economics, ComputersBook Subcategory:E-Commerce, Internet, Advertising & PromotionBook Topic:Digital Marketing, Social MediaSize:8.90 x 5.90 x 0.60 inchesWeight:0.4497Product ID:SCVQTD2D2C
Diaz-Ortiz, Claire: -

Claire Diaz-Ortiz (@claire) is an author, speaker and innovation advisor who was an early employee at Twitter. Named one of the 100 Most Creative People in Business by Fast Company and called "The Woman Who Got the Pope on Twitter" by Wired, she holds an MBA and other degrees from Stanford and Oxford and has been featured widely in print and broadcast media. She is the award-winning author of eight books that have been published in more than a dozen countries.

Publisher: HarperCollins Leadership

Contributor(s)

Claire Diaz-Ortiz

Author

Claire Diaz-Ortiz

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