Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization - Paperback
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Language:EnglishPublisher:Kogan PageISBN-13:9781398603691ISBN-10:1398603694UPC:9781398603691Book Category:Business & EconomicsBook Subcategory:E-Commerce, Strategic Planning, MarketingBook Topic:Digital MarketingSize:9.21 x 6.14 x 0.68 inchesWeight:0.7804Product ID:SCT2KQX2T1
Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization
Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence.
Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team...
Language:EnglishPublisher:Kogan PageISBN-13:9781398603691ISBN-10:1398603694UPC:9781398603691Book Category:Business & EconomicsBook Subcategory:E-Commerce, Strategic Planning, MarketingBook Topic:Digital MarketingSize:9.21 x 6.14 x 0.68 inchesWeight:0.7804Product ID:SCT2KQX2T1
Andrew Jenkins is Principal of Volterra, a professional services firm specializing in social media and social selling strategies. Based in Toronto, Canada, he was formerly the Head of Social Media Strategy for Royal Bank of Canada (RBC) and has worked with a diverse list of companies in North America and Europe, including CIBC, Rogers, Bell Canada, InfoSpace and The Aga Khan Foundation. A regular...
Publisher: Kogan Page
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