Social Media in Sport: Evidence-Based Perspectives - Paperback
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This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society.
Gashaw Abeza is Associate Professor at Towson University, USA, and serves as a Research Fellow and Doctoral Advisor at Munich Business School, Germany. He has a long-standing and on-going research program studying the impact of social media on the sport industry and its implications for society at large. Currently, Dr Abeza serves on the editorial boards of nine different academic journals.
Jimmy Sanderson is Associate Professor in the Department of Kinesiology and Sport Management at Texas Tech University, USA. His research focuses on the impact of social media in sport. Dr Sanderson serves on the board of six journals and consults with various entities in the sport industry on social media issues.
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