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Small Data

Small Data - Paperback

by Martin Lindstrom
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Availability:In StockContributor:Martin LindstromPublish date:2017-02-14Pages:256
Language:EnglishPublisher:Picador PaperISBN-13:9781250118011ISBN-10:1250118018UPC:9781250118011Book Category:Business & EconomicsBook Subcategory:Marketing, Consumer BehaviorBook Topic:ResearchSize:8.20 x 5.40 x 0.80 inchesWeight:0.5004Product ID:SCHDNQ7MCQ

Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. Lindstrom connects the dots in this globe-trotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior.

Small Data combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands, and along the way, reveals surprising and counterintuitive truths about what connects us all as humans.
Language:EnglishPublisher:Picador PaperISBN-13:9781250118011ISBN-10:1250118018UPC:9781250118011Book Category:Business & EconomicsBook Subcategory:Marketing, Consumer BehaviorBook Topic:ResearchSize:8.20 x 5.40 x 0.80 inchesWeight:0.5004Product ID:SCHDNQ7MCQ
Martin Lindstrom is a foremost consultant to a who's who of leading companies. He is the author of the international bestseller, Buyology, and five other books on branding and consumer behavior. In 2009, Time Magazine recognized him as among the top 100 Most Influential People in The World, and this year, an independent study among 30,000 marketers named him the world's number #1 brand building expert.
Publisher: Picador Paper

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Martin Lindstrom

Author

Martin Lindstrom

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