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Shifting the Marketing Mindset: A Toolkit To Drive Sustainable Transformation

Shifting the Marketing Mindset: A Toolkit To Drive Sustainable Transformation - Paperback

by Clara Millard Dereudre
$45.99
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Availability:In StockContributor:Clara Millard DereudrePublish date:2024-08-07Pages:122
Language:EnglishPublisher:RoutledgeISBN-13:9781032728032ISBN-10:1032728035UPC:9781032728032Book Category:Business & EconomicsBook Subcategory:Development, Marketing, Green BusinessBook Topic:Sustainable DevelopmentSize:9.00 x 6.00 x 0.30 inchesWeight:0.4299Product ID:SC92GJX3R2

A clarion call for marketing to return to its roots and integrate sustainability principles, this book illustrates how the marketing function can drive organizations, delighting customers and impacting positively on society and the environment.

Language:EnglishPublisher:RoutledgeISBN-13:9781032728032ISBN-10:1032728035UPC:9781032728032Book Category:Business & EconomicsBook Subcategory:Development, Marketing, Green BusinessBook Topic:Sustainable DevelopmentSize:9.00 x 6.00 x 0.30 inchesWeight:0.4299Product ID:SC92GJX3R2

Clara Millard Dereudre is a pragmatic visionary and seasoned leader with 25 years at Dow Chemical. Passionate about sustainable development, she held various leadership roles in sales, marketing, innovation, strategy, and sustainability. As a Sr Corporate Marketing Fellow, she integrated sustainability into business strategies. Appointed in 2021 as an Executive Director of Smart City at SIG, Industrial Services Geneva, she guides a sustainable and connected society. As a graduate of EDHEC and MBA holder, Clara teaches Sustainability Marketing and serves on various boards, advocating for businesses' role in society. She founded Greenbuzz Geneva to foster collaboration in sustainable development.


Publisher: Routledge

Contributor(s)

Clara Millard Dereudre

Author

Clara Millard Dereudre

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