Shareworthy: Advertising That Creates Powerful Connections Through Storytelling - Hardcover
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Shareworthy: Advertising That Creates Powerful Connections Through Storytelling
In today's highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit--stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.
This...Robin Landa is a distinguished professor in the Michael Graves College, Kean University. She is a globally recognized ideation and creativity expert, creative director, and design educator. Landa is the author of twenty-six books and writes articles for periodicals such as Fast Company, Inc., and the Harvard Business Review. The Carnegie Foundation counts her among the "Great Teachers of Our...
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