Shapeholders: Business Success in the Age of Activism - Hardcover
by Mark Kennedy
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Availability:In StockContributor:Mark KennedySeries:Columbia Business School PublishingPublish date:2017-05-09Pages:304
Language:EnglishPublisher:Columbia Business School PublishingISBN-13:9780231180566ISBN-10:023118056XUPC:9780231180566Book Category:Business & EconomicsBook Subcategory:Public Relations, Strategic Planning, ManagementSize:9.10 x 5.90 x 1.10 inchesWeight:1.2015Product ID:SCGE6J68NN
Shapeholders: Business Success in the Age of Activism
Today, all it takes is one organizational misstep to sink a company's reputation. Social media can be a strict ethical enforcer, with the power to convince thousands to boycott products and services. Executives are stuck on appeasing stakeholders--shareholders, employees, and consumers--but they ignore shapeholders, regulators, the media, and social and political activists who have no stake in a...
Series: Columbia Business School Publishing
Language:EnglishPublisher:Columbia Business School PublishingISBN-13:9780231180566ISBN-10:023118056XUPC:9780231180566Book Category:Business & EconomicsBook Subcategory:Public Relations, Strategic Planning, ManagementSize:9.10 x 5.90 x 1.10 inchesWeight:1.2015Product ID:SCGE6J68NN
Mark R. Kennedy is president of the University of North Dakota, founder of the Economic Club of Minnesota, and a member of the Council on Foreign Relations. He has served as treasurer of Macy's, a U.S. congressional representative, a presidential trade advisor under Presidents George W. Bush and Barack Obama, and director of George Washington University's Graduate School of Political Management.
Publisher: Columbia Business School Publishing
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