Selling Yoga: From Counterculture to Pop Culture - Paperback
by Andrea Jain
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Language:EnglishPublisher:Oxford University PressISBN-13:9780199390243ISBN-10:019939024XUPC:9780199390243Book Category:Health & Fitness, Social Science, ReligionBook Subcategory:Yoga, Popular Culture, Comparative ReligionSize:9.20 x 6.20 x 0.80 inchesWeight:1.1001Product ID:SC78TEBJJK
Selling Yoga: From Counterculture to Pop Culture
Premodern and early modern yoga comprise techniques with a wide range of aims, from turning inward in quest of the true self, to turning outward for divine union, to channeling bodily energy in pursuit of sexual pleasure. Early modern yoga also encompassed countercultural beliefs and practices. In contrast, today, modern yoga aims at the enhancement of the mind-body complex but does so according...
Language:EnglishPublisher:Oxford University PressISBN-13:9780199390243ISBN-10:019939024XUPC:9780199390243Book Category:Health & Fitness, Social Science, ReligionBook Subcategory:Yoga, Popular Culture, Comparative ReligionSize:9.20 x 6.20 x 0.80 inchesWeight:1.1001Product ID:SC78TEBJJK
Andrea R. Jain is Assistant Professor of Religious Studies at Indiana University-Purdue University Indianapolis.
Publisher: Oxford University Press
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