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Selling to the Affluent

Selling to the Affluent - Paperback

by Thomas J. Stanley
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Availability:In StockContributor:Thomas J. StanleyPublish date:1997-08-22Pages:496
Language:EnglishPublisher:McGraw-Hill CompaniesISBN-13:9780070610491ISBN-10:70610495UPC:9780070610491Book Category:Business & EconomicsBook Subcategory:Sales & Selling, Advertising & PromotionSize:8.90 x 6.00 x 1.10 inchesWeight:1.5013Product ID:SCHG9M272Y

In this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the "hot buttons" of the affluent, and sell to extremely successful people.

He provides insights into different affluent groups including:

  • Business owners
  • Sales professionals
  • Women
  • Asian Americans
  • Retired millionaires

Stanley also discusses how to sell both tangible products, such as luxury cars and real estate, as well as intangibles, such as financial services. Selling to the Affluent is the most authoritative and comprehensive guide available for selling products and services to the affluent market.

Language:EnglishPublisher:McGraw-Hill CompaniesISBN-13:9780070610491ISBN-10:70610495UPC:9780070610491Book Category:Business & EconomicsBook Subcategory:Sales & Selling, Advertising & PromotionSize:8.90 x 6.00 x 1.10 inchesWeight:1.5013Product ID:SCHG9M272Y
Stanley, Thomas: - McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Publisher: McGraw-Hill Companies

Edition

Revised Edition

Contributor(s)

Thomas J. Stanley

Author

Thomas J. Stanley

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