Selling the Wheel: Choosing the Best Way to Sell for You Your Company Your Customers - Paperback
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Language:EnglishPublisher:Touchstone BooksISBN-13:9780684856018ISBN-10:684856018UPC:9780684856018Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, Decision Making & Problem Solving, MarketingSize:8.50 x 5.50 x 0.60 inchesWeight:0.7518Product ID:SC0AAS2BY9
Selling the Wheel: Choosing the Best Way to Sell for You Your Company Your Customers
Jeff Cox displayed his remarkable gift for translating complex theories into entertaining stories as the coauthor of Zapp! and The Goal. Now, in collaboration with sales and marketing guru Howard Stevens, CEO of the H. R. Chally Group, he tells a story in the style of an ancient parable to reveal vital lessons gleaned from decades of research on salespeople and customers -- lessons that will help...
Language:EnglishPublisher:Touchstone BooksISBN-13:9780684856018ISBN-10:684856018UPC:9780684856018Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, Decision Making & Problem Solving, MarketingSize:8.50 x 5.50 x 0.60 inchesWeight:0.7518Product ID:SC0AAS2BY9
Cox, Jeff: - Jeff Cox is the co-author or author of seven works of business fiction, which include The Goal, Zapp, The Quadrant Solution, Heroz, The Venture, Selling the Wheel and The Cure. Both Zapp and The Goal ranked first and second, respectively, on a list of bestselling business books from the 1990s. Jeff and his family live near Pittsburgh, PA.
Publisher: Touchstone Books
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