Selling Science in the Age of Newton: Advertising and the Commoditization of Knowledge - Hardcover
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Availability:In StockContributor:Jeffrey R. WigelsworthSeries:Science, Technology and Culture, 1700-1945Theme:Aspects (Academic)/Science/Technology Aspects, Chronological Period/16th CenturyPublish date:12/22/2010Pages:218
Languages:EnglishPublisher:RoutledgeISBN-13:9781409400752ISBN-10:1409400751UPC:9781409400752Book Category:History, ScienceBook Subcategory:Modern, HistoryBook Topic:16th CenturySize:9.21 x 6.14 x 0.56 inchesWeight:0.486Product ID:SCF6EDHJ87
At the time of Isaac Newton's rising popularity following the publication of his Principia (1687), this examination of how London newspaper advertisements (1687 to 1727) enticed consumers to purchase science related products, helps us understand science and the environment in which it developed. In an age when the production of scientific knowledge increasingly relied upon multiple sales, rather than the endorsement of a single wealthy patron, marketing was the key to success.
Languages:EnglishPublisher:RoutledgeISBN-13:9781409400752ISBN-10:1409400751UPC:9781409400752Book Category:History, ScienceBook Subcategory:Modern, HistoryBook Topic:16th CenturySize:9.21 x 6.14 x 0.56 inchesWeight:0.486Product ID:SCF6EDHJ87
Jeffrey R. Wigelsworth teaches English History and World History in the Department of Humanities and Social Sciences at Red Deer College, Canada. His previous publications include Deism in Enlightenment England: Theology, Politics, and Newtonian Public Science (2009) and Science and Technology in Medieval European Life (2006).
Publisher: Routledge
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