Selling Hitler: Propaganda and the Nazi Brand - Paperback
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Language:EnglishPublisher:Oxford University PressISBN-13:9781787384927ISBN-10:1787384926UPC:9781787384927Book Category:HistoryBook Subcategory:Europe, Wars & Conflicts, ModernBook Topic:Germany, World War II, 20th CenturySize:8.50 x 5.50 x 0.80 inchesWeight:0.9215Product ID:SC9DVXPHCA
Selling Hitler: Propaganda and the Nazi Brand
Hitler was one of the few politicians who understood that persuasion was everything, deployed to anchor an entire regime in the confections of imagery, rhetoric and dramaturgy. The Nazis pursued propaganda not just as a tool, an instrument of government, but also as the totality, the raison d'?tre, the medium through which power itself was exercised. Moreover, Nicholas O'Shaughnessy argues,...
Language:EnglishPublisher:Oxford University PressISBN-13:9781787384927ISBN-10:1787384926UPC:9781787384927Book Category:HistoryBook Subcategory:Europe, Wars & Conflicts, ModernBook Topic:Germany, World War II, 20th CenturySize:8.50 x 5.50 x 0.80 inchesWeight:0.9215Product ID:SC9DVXPHCA
Nicholas O'Shaughnessy (PhD) is Professor of Communication at Queen Mary, University of London. He studied at Cambridge, Oxford and Columbia universities and among his many publications are The Marketing Power Of Emotion (OUP) and The Phenomenon of Political Marketing (Macmillan).
Publisher: Oxford University Press
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