Securing Your Business: A Practical Guide to IP Strategy and Business Growth - Paperback
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Securing Your Business: A Practical Guide to IP Strategy and Business Growth
In today's fast-paced world, start-ups, scale-ups, and SMEs often find
themselves navigating turbulent waters. These "speedboat" businesses,
characterised by agility, innovation and limited resources, face unique
challenges in securing their business models with adequate IP strategies.
An Cosaert's new book is a groundbreaking guide that equips those
small companies with cost-effective tools to turn...
Throughout her career, An Cosaert has worked at the intersection of innovation, entrepreneurship, and intellectual property. Fascinated by technology and the way new ideas can transform industries, she first set out to pursue a degree in industrial engineering electromechanics. Thus equipped with a strong analytical mindset and a broad technical foundation, she started her professional journey at...
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