Screen Style - Hardcover
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Screen Style: A Comprehensive Guide to Television Fashion and Costume Design
Screen Style offers an in-depth exploration of the fashion and costume design that has defined 50 iconic television series. This hardcover book examines how costume designers use clothing to create memorable characters and influence fashion trends both on and off screen.
Inside the Book
The book features comprehensive coverage of diverse television series including Mad Men, Call My Agent, Bridgerton, and Empire. Author Marnie Fogg organizes the content by genre—Comedy, Coming of Age, Crime, Historical, Retro, and Contemporary—demonstrating how costume designers adapt their approaches based on the specific requirements of each genre.
Each chapter reveals the strategic decisions behind wardrobe choices and how these decisions shape character development and narrative. The book examines how television characters become fashion role models, transforming actors into influential style icons whose on-screen wardrobes inspire real-world fashion choices.
Visual Content
Over 250 screen stills illustrate the costume design principles discussed throughout the book. Each image includes extended captions that provide context and analysis, helping readers understand the relationship between costume design and character development. The visual documentation demonstrates television's significant impact on contemporary fashion standards.
Marnie Fogg brings extensive fashion industry expertise to this publication. As a fashion expert and media consultant, she has interviewed numerous contemporary designers and authored several acclaimed books including Boutique: A '60s' Cultural Phenomenon, Print in Fashion: Design and Development in Fashion Textiles, The Fashion Design Directory, Fashion: The Whole Story, and The Fashion Swatch Book.
For Readers Interested In
This book serves fashion enthusiasts, costume design students, television industry professionals, and anyone interested in the intersection of media and style. The genre-based organization makes it accessible for both casual readers and those seeking professional insights into television costume design.
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