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Scientific Advertising

Scientific Advertising - Hardcover

by Claude Hopkins
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Scientific Advertising

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Availability:In StockContributor:Claude HopkinsPublish date:2014-02-01Pages:88
Language:EnglishPublisher:Merchant BooksISBN-13:9781603868044ISBN-10:1603868046UPC:9781603868044Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, MarketingBook Topic:DirectSize:9.00 x 6.00 x 0.38 inchesWeight:0.6702Product ID:SCT8FT896P

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business


Language:EnglishPublisher:Merchant BooksISBN-13:9781603868044ISBN-10:1603868046UPC:9781603868044Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, MarketingBook Topic:DirectSize:9.00 x 6.00 x 0.38 inchesWeight:0.6702Product ID:SCT8FT896P
Publisher: Merchant Books

Contributor(s)

Claude Hopkins

Author

Claude Hopkins

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