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Scholarly Publishing in the Humanities, 2000-2024: Marketing and Communications Challenges and Opportunities

Scholarly Publishing in the Humanities, 2000-2024: Marketing and Communications Challenges and Opportunities - Hardcover

by Albert N. Greco
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Availability:In StockContributor:Albert N. GrecoSeries:Marketing and Communication in Higher EducationPublish date:2024-08-17Pages:179
Language:EnglishPublisher:Palgrave MacMillanISBN-13:9783031661693ISBN-10:3031661699UPC:9783031661693Book Category:Education, Business & Economics, Language Arts & DisciplinesBook Subcategory:Schools, Marketing, Publishers & Publishing IndustryBook Topic:Levels, ResearchSize:8.36 x 6.21 x 0.70 inchesWeight:0.8201Product ID:SCR5ZT0JDT

Scholarly Publishing in the Humanities, 2000-2024: Marketing and Communications Challenges and Opportunities

This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective. The study draws on statistical surveys and data from a multidude of sources in order to analyze the major challenges confronting the humanities in higher education as well as the opportunities for print and digital publicatio...

Series: Marketing and Communication in Higher Education
Language:EnglishPublisher:Palgrave MacMillanISBN-13:9783031661693ISBN-10:3031661699UPC:9783031661693Book Category:Education, Business & Economics, Language Arts & DisciplinesBook Subcategory:Schools, Marketing, Publishers & Publishing IndustryBook Topic:Levels, ResearchSize:8.36 x 6.21 x 0.70 inchesWeight:0.8201Product ID:SCR5ZT0JDT

Albert N. Greco is Professor of Marketing in the Gabelli School of Business at Fordham University, USA. He is the author or editor of twenty scholarly books, ten professional books, and more than thirty journal articles. He has lectured about book publishing at Harvard University, The World Bank, and The Library of Congress.Albert N. Greco is Professor of Marketing in the Gabelli School o...

Publisher: Palgrave MacMillan

Edition

2024 Edition

Contributor(s)

Albert N. Greco

Author

Albert N. Greco

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