Sales Management That Works: How to Sell in a World That Never Stops Changing - Hardcover
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Sales Management That Works: How to Sell in a World That Never Stops Changing
In this no-nonsense, research-based guide for sales managers, Harvard Business School professor Frank Cespedes offers essential strategies for thriving in an industry that never stops changing.
- Full of insider case-studies from a wide-range of companies—from startups to big orgs.
- Practical, clear-eyed advice, diagnostics, and how-tos.
- Separates fact from fiction, truth from myth about what drives...
Frank V. Cespedes is the MBA Class of 1973 Senior Lecturer of Business Administration at Harvard Business School. He has run a business, served on the boards of corporations as well as startups, and consulted to companies around the world. He is the author of six books, including Aligning Strategy and Sales, which was cited as the best sales book of the year by strategy+business. He has also...
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