Rules Optional: Break Old Limits. Master New Skills. Rewrite Your Future. - Paperback

Gauthier, Craig: - Hey, I'm Craig.My friends call me Goat.It has nothing to do with the "Greatest of All Time" and everything to do with how people try to say my last name. Somewhere along the way, Gauthier (Goat-chay) got shortened to Goat.And it stuck.I'm a full-time lab rat. I love breaking, building, and testing anything that challenges a rule, makes a difference, or begins with a simple question: "What if?"Over the years, those questions have taken me from building businesses and teaching university students to advising executives, leading strategic transformations, and working with world leaders, professional athletes, and renowned artists.Across all of it, I kept noticing the same pattern: every field has rules disguised as laws. Every organization and every person has some version of "this is just how it's done" or "this is who I am."I've never been very good at accepting either without asking why.That curiosity became the R.U.L.E.S.(TM) Framework and my first book, Rules: Optional: Break Old Limits. Master New Skills. Rewrite Your Future.My work explores how people learn, adapt, reinvent themselves. I help individuals and organizations figure out which rules deserve to survive and which ones don't.