Rich's: A Southern Institution

In 1867, less than three years after the Civil War left the city in ruins, Hungarian Jewish immigrant Morris Rich opened a small dry goods store on what is now Peachtree Street in downtown Atlanta.

Over time, his brothers Emanuel and D


About the Author
Clemmons, Jeff: - Jeff Clemmons has lived in Atlanta for more than a quarter century. He created and leads walking tours of the Midtown and SoNo districts for the Atlanta Preservation Center, and he serves on the board of the APC's auxiliary group CIRCA, which offers its members private tours of some of metropolitan Atlanta's most interesting historical structures.