Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value - Hardcover
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Language:EnglishPublisher:McGraw-Hill CompaniesISBN-13:9780071342537ISBN-10:71342532UPC:9780071342537Book Category:Business & EconomicsBook Subcategory:Sales & Selling, Advertising & Promotion, MarketingBook Topic:ManagementSize:9.34 x 6.24 x 1.19 inchesWeight:1.411Product ID:SC8XMJBQG3
Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value
In today's markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers. Sales forces need to retool current strategies by recognizing the customer's dominant power in today's economy and what that means for those who sell. Capitalizing on research into the practices of cutting edge companies, the authorsshow...
Language:EnglishPublisher:McGraw-Hill CompaniesISBN-13:9780071342537ISBN-10:71342532UPC:9780071342537Book Category:Business & EconomicsBook Subcategory:Sales & Selling, Advertising & Promotion, MarketingBook Topic:ManagementSize:9.34 x 6.24 x 1.19 inchesWeight:1.411Product ID:SC8XMJBQG3
Rackham, Neil: - McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwideDevincentis, John: - McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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