Rethinking Creativity: Inside-The-Box Thinking as the Basis for Innovation - Paperback
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Languages:EnglishPublisher:Cambridge University PressISBN-13:9781108742900ISBN-10:1108742904UPC:9781108742900Book Category:PsychologyBook Subcategory:Cognitive Psychology & CognitionSize:9.61 x 6.69 x 1.04 inchesWeight:1.79Product ID:SC9MSFBQ3W
This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.
Languages:EnglishPublisher:Cambridge University PressISBN-13:9781108742900ISBN-10:1108742904UPC:9781108742900Book Category:PsychologyBook Subcategory:Cognitive Psychology & CognitionSize:9.61 x 6.69 x 1.04 inchesWeight:1.79Product ID:SC9MSFBQ3W
Weisberg, Robert W.: - Robert W. Weisberg is a cognitive psychologist and Professor of Psychology at Temple University, Philadelphia. His primary area of interest is the cognitive mechanisms underlying creativity, on which he has published numerous papers and books.
Publisher: Cambridge University Press
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