Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Su - Paperback
by Robert Skrob
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Language:EnglishPublisher:Membership Services, Inc.ISBN-13:9780692094556ISBN-10:692094555UPC:9780692094556Book Category:Business & EconomicsBook Subcategory:MarketingBook Topic:DirectSize:8.50 x 5.50 x 0.35 inchesWeight:0.4299Product ID:SCWPP3QZ75
Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Su
Membership Growth Comes From Retention, Not From Getting New Members
My name is Robert Skrob, I help membership and subscriptions grow by stopping members from quitting. I do that by getting more of your members to the Retention Point faster.
You know those members who love you, buy everything you offer and tell all their friends about you? Those members have made it to the Retention Point. And,...
Language:EnglishPublisher:Membership Services, Inc.ISBN-13:9780692094556ISBN-10:692094555UPC:9780692094556Book Category:Business & EconomicsBook Subcategory:MarketingBook Topic:DirectSize:8.50 x 5.50 x 0.35 inchesWeight:0.4299Product ID:SCWPP3QZ75
For more than two decades, Robert Skrob has helped hundreds of membership programs launch and then grow from start-ups to become some of the largest membership and subscription companies in the world. After beginning his career as the leading membership growth expert for nonprofits and political organizations, in 2004 Robert pioneered monthly continuity subscriptions with for-profit membership...
Publisher: Membership Services, Inc.
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