Retail Salesmanship (1920) - Paperback

Retail Salesmanship is a book written by Norris Arthur Brisco and originally published in 1920. The book is a comprehensive guide to the art of selling in a retail environment. It covers various topics related to salesmanship, such as the psychology of selling, the importance of customer service, effective communication skills, and product knowledge.The book is divided into several chapters, each covering a specific aspect of retail salesmanship. The first chapter focuses on the basics of selling, including the qualities of a good salesperson and the importance of building rapport with customers. The following chapters delve deeper into the various techniques and strategies that can be used to improve sales performance, such as the use of suggestive selling, closing techniques, and handling objections.Throughout the book, Brisco emphasizes the importance of providing excellent customer service and building long-term relationships with customers. He also provides practical advice on how to handle difficult customers and how to deal with common challenges that arise in a retail environment.Overall, Retail Salesmanship is a valuable resource for anyone looking to improve their sales skills in a retail setting. Its timeless advice and practical tips make it a must-read for sales professionals, business owners, and anyone interested in the art of selling.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.