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Retail Marketing Strategy: Delivering Shopper Delight

Retail Marketing Strategy: Delivering Shopper Delight - Paperback

by Constant Berkhout
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Availability:In StockContributor:Constant BerkhoutPublish date:2015-11-24Pages:296
Language:EnglishPublisher:Kogan PageISBN-13:9780749476915ISBN-10:749476915UPC:9780749476915Book Category:Business & EconomicsBook Subcategory:Consumer Behavior, Marketing, IndustriesBook Topic:RetailingSize:9.21 x 6.14 x 0.62 inchesWeight:0.9215Product ID:SC33KKQ3YH
Retail operated comfortably for years using concepts governing physical retail environments. However, change has taken place across all retail sectors, brought on by the internet and social media; it is now necessary to adopt customer-driven strategies based on a multi-channel environment to remain competitive and relevant.
Language:EnglishPublisher:Kogan PageISBN-13:9780749476915ISBN-10:749476915UPC:9780749476915Book Category:Business & EconomicsBook Subcategory:Consumer Behavior, Marketing, IndustriesBook Topic:RetailingSize:9.21 x 6.14 x 0.62 inchesWeight:0.9215Product ID:SC33KKQ3YH
Constant Berkhout is a passionate practitioner of retail marketing and shopper psychology. He obtained a Master of Science in Economics Cum Laude with a major in Marketing at the University of Groningen in the Netherlands. Through his own agency, Berkhout works with retailers and suppliers in Europe, the Middle East and Asia including Conagra Brands, Danone, GrandVision, Heineken, JDE, Jumbo, Migros, SPAR International and Sonos. Before setting up his own agency, he held commercial and insights roles at Ahold Delhaize, Kraft, P&G and PepsiCo.
Publisher: Kogan Page

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Constant Berkhout

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Constant Berkhout

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