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Retail Analytics (SAS)

Retail Analytics (SAS) - Hardcover

by Emmett Cox
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Availability:In StockContributor:Emmett CoxSeries:Wiley and SAS Business #45Publish date:2011-10-18Pages:176
Language:EnglishPublisher:WileyISBN-13:9781118099841ISBN-10:1118099842UPC:9781118099841Book Category:Business & EconomicsBook Subcategory:IndustriesBook Topic:RetailingSize:9.00 x 6.28 x 1.08 inchesWeight:0.7606Product ID:SCFN9M14XS

Retail Analytics (SAS)

The inside scoop on boosting sales through spot-on analytics

Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail...

Series: Wiley and SAS Business #45
Language:EnglishPublisher:WileyISBN-13:9781118099841ISBN-10:1118099842UPC:9781118099841Book Category:Business & EconomicsBook Subcategory:IndustriesBook Topic:RetailingSize:9.00 x 6.28 x 1.08 inchesWeight:0.7606Product ID:SCFN9M14XS

EMMETT COX is Senior Vice President of Consumer and Business Intelligence at BBVA Compass Bank, where he uses his retail experience in the development of strategic-based consumer programs. He has also worked for Walmart Financial Services, GE Money Global, and Kmart. He has lectured in many CRM and marketing conferences and seminars, including the Paris Loyalty Forum, Czech Republic Loyalty...

Publisher: Wiley

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Emmett Cox

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Emmett Cox

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