Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients Into Consumers - Paperback
by Nancy Tomes
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Availability:In StockContributor:Nancy TomesSeries:Studies in Social MedicinePublish date:2025-02-01Pages:560
Language:EnglishPublisher:University of North Carolina PressISBN-13:9781469688442ISBN-10:1469688441UPC:9781469688442Book Category:MedicalBook Subcategory:History, Health Care Delivery, Health PolicySize:9.21 x 6.14 x 1.25 inchesWeight:1.8717Product ID:SCYNJ0SKJE
Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients Into Consumers
In a work that spans the twentieth century, Nancy Tomes questions the popular -- and largely unexamined -- idea that in order to get good health care, people must learn to shop for it. Remaking the American Patient explores the consequences of the consumer economy and American medicine having come of age at exactly the same time. Tracing the robust development of advertising, marketing, and...
Series: Studies in Social Medicine
Language:EnglishPublisher:University of North Carolina PressISBN-13:9781469688442ISBN-10:1469688441UPC:9781469688442Book Category:MedicalBook Subcategory:History, Health Care Delivery, Health PolicySize:9.21 x 6.14 x 1.25 inchesWeight:1.8717Product ID:SCYNJ0SKJE
Nancy Tomes is SUNY Distinguished Professor of History at Stony Brook University and author of The Gospel of Germs: Men, Women, and the Microbe in American Life.
Publisher: University of North Carolina Press
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