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Relationship Marketing: Successful Strategies for the Age of the Customer

Relationship Marketing: Successful Strategies for the Age of the Customer - Paperback

by Regis McKenna
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Availability:In StockContributor:Regis McKennaPublish date:1993-05-21Pages:256
Language:EnglishPublisher:Basic BooksISBN-13:9780201622409ISBN-10:201622408UPC:9780201622409Book Category:Business & EconomicsBook Subcategory:Marketing, Customer RelationsSize:9.30 x 6.22 x 0.57 inchesWeight:0.8003Product ID:SCAR7FSKDN
From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate--and own--the market in the Age of the Customer.
Language:EnglishPublisher:Basic BooksISBN-13:9780201622409ISBN-10:201622408UPC:9780201622409Book Category:Business & EconomicsBook Subcategory:Marketing, Customer RelationsSize:9.30 x 6.22 x 0.57 inchesWeight:0.8003Product ID:SCAR7FSKDN
Regis McKenna is the founder and chairman of Regis McKenna, Inc., an international marketing consulting firm headquartered in Palo Alto, California, He is also a general partner at Kleiner Perkins Caufield & Byers, a leading U.S. venture capital firm. He is an advisor to the Stanford Graduate School of Business and to the School of Government; a trustee at Santa Clara University; and a director for many private and public companies. He lectures extensively at universities and industry conferences worldwide.
Publisher: Basic Books

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Regis McKenna

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Regis McKenna

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