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Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit ion

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit ion - Paperback

by Guy Kawasaki
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Availability:In StockContributor:Guy KawasakiAudience:Young AdultPublish date:2011-02-22Pages:496
Language:EnglishPublisher:Penguin Publishing GroupISBN-13:9781591843948ISBN-10:1591843944UPC:9781591843948Book Category:Business & EconomicsBook Subcategory:Small Business, New Business Enterprises, ManagementSize:8.30 x 5.40 x 1.30 inchesWeight:0.9502Product ID:SC7FTCGQSG
"Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check." -BizEd

For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake.

Reality Check is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions."
Language:EnglishPublisher:Penguin Publishing GroupISBN-13:9781591843948ISBN-10:1591843944UPC:9781591843948Book Category:Business & EconomicsBook Subcategory:Small Business, New Business Enterprises, ManagementSize:8.30 x 5.40 x 1.30 inchesWeight:0.9502Product ID:SC7FTCGQSG
Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, "Boot Camp for Start-ups," around the world. Kawasaki is the author of seven previous books, including Rules for Revolutionaries.


Publisher: Penguin Publishing Group

Contributor(s)

Guy Kawasaki

Author

Guy Kawasaki

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