Reaching the Chasm: How to Drive Your Early-Stage Start-Up to Scale - Hardcover
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Language:EnglishPublisher:Columbia Business School PublishingISBN-13:9780231219839ISBN-10:231219830UPC:9780231219839Book Category:Business & EconomicsBook Subcategory:Entrepreneurship, Strategic Planning, Sales & SellingBook Topic:ManagementSize:8.60 x 5.70 x 1.00 inchesWeight:0.9017Product ID:SCCMQH8BY8
Reaching the Chasm: How to Drive Your Early-Stage Start-Up to Scale
One of the greatest challenges facing any start-up is "crossing the chasm" bridging the gap between early adopters and mass-market buyers. Yet many promising businesses struggle even to reach the chasm. Often, founders leap in with money and a dream, only to hit a wall. How can start-up founders diagnose and fix problems in order to arrive at this critical point?
Edward G. Amoroso provides an...Language:EnglishPublisher:Columbia Business School PublishingISBN-13:9780231219839ISBN-10:231219830UPC:9780231219839Book Category:Business & EconomicsBook Subcategory:Entrepreneurship, Strategic Planning, Sales & SellingBook Topic:ManagementSize:8.60 x 5.70 x 1.00 inchesWeight:0.9017Product ID:SCCMQH8BY8
Edward G. Amoroso is the founder and CEO of TAG Infosphere, a global cybersecurity research and advisory firm, and a distinguished research professor in the Tandon School of Engineering at New York University. The author of several books, he is a former senior vice president and chief security officer at AT&T and has served on major corporate boards.
Publisher: Columbia Business School Publishing
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