Quiet Killers: What's Sabotaging Your Restaurant Brand's Growth and How to Stop It - Hardcover

Szala, Joseph: - Joseph Szala is a renowned brand strategist, designer, author, and restaurant industry expert with over two decades of experience in creating and transforming restaurant brand experiences. Having served as the founder of a leading branding and marketing agency, and Vice President as a well known digital experience company, he significantly impacted the industry with his innovative strategies and market insights.Joseph's expertise is showcased in his work and his acclaimed books, "The Bullhearted Brand," "Mass Behaving," and "Stop Blasting My Mama." These works provide essential insights into restaurant brand strategy, emphasizing humanized marketing and the integration of psychology into strategies and tactics for building restaurant brands. They are essential reads for industry professionals aiming to enhance their brand identity and customer engagement.In addition to the aforementioned publications, Joseph has contributed extensively to branding and restaurant media channels through articles, speaking engagements, and consulting. Nation's Restaurant News, QSR Magazine, Branders Magazine, and more have all published his words and his works.Joseph's holistic approach, integrating creative and operational strategies, has helped many restaurant brands achieve growth and excellence. His visionary leadership continues to inspire and educate, solidifying his role as a pivotal figure in restaurant branding and marketing.In his career, Joseph has had the pleasure of influencing better brand and digital experiences for well known multi-unit restaurant brands including Zaxby's, Krystal, Huddle House, Perkins, Marriott International, Steak n Shake, Huddle House, IHG, and FAT Brands suite of brands. He has launched numerous media channels covering the restaurant industry from Forktales, a podcast serving the restaurant industry, to Grits & Grids, a restaurant branding blog that quickly became the number one resource in the world for design inspiration.Today, he serves as Vice President and Partner at 3Owl, where he continues to proselytize better brand experiences for restaurants through his work and his video series, Little Raps. He continues to consult under the brand name, Bullhearted to offer concept development services.