Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies - Paperback
by Rajagopal
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Language:EnglishPublisher:Business Expert PressISBN-13:9781949991017ISBN-10:1949991016UPC:9781949991017Book Category:Business & EconomicsBook Subcategory:Marketing, Decision Making & Problem Solving, Consumer BehaviorBook Topic:ResearchSize:9.00 x 6.00 x 0.42 inchesWeight:0.5997Product ID:SCS3CJ49C1
Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies
This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications.
Qualitative research manages the fundamental challenge in interpreting the complexities associated with consumer behavior, particularly in large diversified marketplace and guides managers towards understanding consumers....
Language:EnglishPublisher:Business Expert PressISBN-13:9781949991017ISBN-10:1949991016UPC:9781949991017Book Category:Business & EconomicsBook Subcategory:Marketing, Decision Making & Problem Solving, Consumer BehaviorBook Topic:ResearchSize:9.00 x 6.00 x 0.42 inchesWeight:0.5997Product ID:SCS3CJ49C1
Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. Dr. Rajagopal is Visiting Professor at Boston University, Boston, Massachusetts. He has been listed with biography in various international directories....
Publisher: Business Expert Press
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