Qualitative Marketing Research: A Cultural Approach - Hardcover
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Availability:In StockContributor:Johanna Moisander, Anu ValtonenSeries:Introducing Qualitative MethodsPublish date:5/24/2006Pages:240
Languages:EnglishPublisher:Sage Publications Ltd.ISBN-13:9781412903806ISBN-10:1412903807UPC:9781412903806Book Category:Business & EconomicsBook Subcategory:MarketingBook Topic:ResearchSize:9.61 x 6.69 x 0.56 inchesWeight:0.581Product ID:SCG9KR4MZY
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.
The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behavior.
The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behavior.
Languages:EnglishPublisher:Sage Publications Ltd.ISBN-13:9781412903806ISBN-10:1412903807UPC:9781412903806Book Category:Business & EconomicsBook Subcategory:MarketingBook Topic:ResearchSize:9.61 x 6.69 x 0.56 inchesWeight:0.581Product ID:SCG9KR4MZY
Johanna Moisander is a visiting scholar at SCANCOR, Stanford University, USA and a Researcher at the Department of Management and Organization, LIIKE program, Helsinki School of Economics.
Anu Valtonen is a research fellow at the Helsinki School of Economics, Centre for Doctoral Program.
Publisher: Sage Publications Ltd.
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