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Public Relations Case Studies from Around the World (2nd Edition)

Public Relations Case Studies from Around the World (2nd Edition) - Hardcover

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Availability:In StockContributor:Judy Vanslyke Turk, Jean ValinPublish date:2017-08-18Pages:386

The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include best practices of multinational corporations, non-governmental organizations and governmental agencies around the world.