Public Relations - Paperback
by Tom Kelleher
$139.99
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Languages:EnglishPublisher:Oxford University PressISBN-13:9780190925093ISBN-10:190925094UPC:9780190925093Book Category:Business & Economics, Language Arts & DisciplinesBook Subcategory:Public Relations, Industries, Communication StudiesBook Topic:Media & CommunicationsSize:9.90 x 8.00 x 0.70 inchesWeight:1.8Product ID:SCS2FFHNTS
"Public Relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make Public Relations the new standard for introductory public relations courses. The most contemporary introduction to public relations"--
Languages:EnglishPublisher:Oxford University PressISBN-13:9780190925093ISBN-10:190925094UPC:9780190925093Book Category:Business & Economics, Language Arts & DisciplinesBook Subcategory:Public Relations, Industries, Communication StudiesBook Topic:Media & CommunicationsSize:9.90 x 8.00 x 0.70 inchesWeight:1.8Product ID:SCS2FFHNTS
Tom Kelleher is Professor and Associate Dean for Graduate Studies and Research in the College of Journalism and Communications at the University of Florida. Kelleher has worked in university relations at the University of Florida; science communication at NASA in Huntsville, Alabama; and agency public relations at Ketchum in Atlanta.
Publisher: Oxford University Press
Edition
2nd Edition
Contributor(s)
Author
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