Proximity Marketing: Converging Community, Consciousness, and Consumption - Paperback
by Rajagopal
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Language:EnglishPublisher:Business Expert PressISBN-13:9781637425770ISBN-10:1637425775UPC:9781637425770Book Category:Business & EconomicsBook Subcategory:Development, Public Relations, Decision Making & Problem SolvingBook Topic:Business DevelopmentSize:9.00 x 6.00 x 0.46 inchesWeight:0.6614Product ID:SC26ZNXK9M
Proximity Marketing: Converging Community, Consciousness, and Consumption
This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.
Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling,...
Language:EnglishPublisher:Business Expert PressISBN-13:9781637425770ISBN-10:1637425775UPC:9781637425770Book Category:Business & EconomicsBook Subcategory:Development, Public Relations, Decision Making & Problem SolvingBook Topic:Business DevelopmentSize:9.00 x 6.00 x 0.46 inchesWeight:0.6614Product ID:SC26ZNXK9M
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