Propaganda - Paperback
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Language:EnglishPublisher:Digireads.comISBN-13:9781420981872ISBN-10:1420981870UPC:9781420981872Book Category:Business & EconomicsBook Subcategory:Public RelationsSize:8.50 x 5.50 x 0.19 inchesWeight:0.109Product ID:SCF5HB7EPN
Propaganda
As an early pioneer in the field of public relations, Edward Bernays helped to shape the course of corporate branding and advertising in the early part of the 20th century. To call Bernays simply an ad man is an oversimplification that the man himself would find great objection with. First published in 1928, "Propaganda" lays out Bernays beliefs on the complex correlation between human psychology...
Language:EnglishPublisher:Digireads.comISBN-13:9781420981872ISBN-10:1420981870UPC:9781420981872Book Category:Business & EconomicsBook Subcategory:Public RelationsSize:8.50 x 5.50 x 0.19 inchesWeight:0.109Product ID:SCF5HB7EPN
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