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Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market

Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market - Paperback

by Srini Sekaran
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Availability:In StockContributor:Srini SekaranPublish date:2020-07-19Pages:204
Languages:EnglishPublisher:Independently PublishedISBN-13:9798667425731ISBN-10:8667425737UPC:9798667425731Book Category:Business & EconomicsBook Subcategory:MarketingBook Topic:ResearchSize:8.50 x 5.50 x 0.47 inchesWeight:0.58Product ID:SCQKBZ59RS

"A must-read for anybody that wants to learn about the art and science of this role."
- Jeevan Patil, Head of Product Marketing, Cisco Meraki

"Whether you're starting out or are a product marketing leader already, this book will really help you ..] make an impact."
- Anuneet Kumar, VP of Product Marketing, Salesforce


Launch Products the Right Way.


A comprehensive guide to product marketing - from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business.

Whether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.

Product Marketing, Simplified covers:
  • Understanding the customer journey
  • Creating personas
  • Building positioning statements
  • Writing compelling messaging
  • Building a go-to-market strategy
  • Determining pricing and packaging
  • Launching products
  • Working with analysts and the press
  • Enabling sales and creating demand
  • Influencing the product roadmap


Languages:EnglishPublisher:Independently PublishedISBN-13:9798667425731ISBN-10:8667425737UPC:9798667425731Book Category:Business & EconomicsBook Subcategory:MarketingBook Topic:ResearchSize:8.50 x 5.50 x 0.47 inchesWeight:0.58Product ID:SCQKBZ59RS
Publisher: Independently Published

Contributor(s)

Srini Sekaran

Author

Srini Sekaran

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