Product Innovation and Technology Strategy - Paperback
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Language:EnglishPublisher:Booksurge PublishingISBN-13:9781439252246ISBN-10:1439252246UPC:9781439252246Book Category:Business & EconomicsBook Subcategory:Strategic Planning, ManagementSize:9.00 x 6.00 x 0.80 inchesWeight:0.851Product ID:SCF370MMTK
Product Innovation and Technology Strategy
Achieve dominance in the marketplace by implementing a product innovation strategy to guide your company's product innovation efforts, investment decisions and resource allocation. World-renown innovation experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett lead you through a powerful executive framework for developing and implementing a product innovation strategy, complete with numerous...
Language:EnglishPublisher:Booksurge PublishingISBN-13:9781439252246ISBN-10:1439252246UPC:9781439252246Book Category:Business & EconomicsBook Subcategory:Strategic Planning, ManagementSize:9.00 x 6.00 x 0.80 inchesWeight:0.851Product ID:SCF370MMTK
Publisher: Booksurge Publishing
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