Product and Services Management - Paperback
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Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice. The pedagogical features provided in each chapter include chapter introduction, summary, questions and a further reading section. Additional material for instructors include PowerPoint slides and indicative answers to each chapter′s questions.
Product and Services Management is written for undergraduate and graduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy.
is written for undergraduate and graduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy.Over the last 20 years Professor Avlonitis has published more than 20 papers about product elimination and product innovation management in the most prestigious international journals including Journal of Marketing, International Journal of Research in Marketing, European Journal of Marketing, Journal of Product Innovation Management, Industrial Marketing Management among others.
Paulina Papastathopoulou
Dr P Papastathopoulou has done doctoral research on new service development and her papers have been published in the Journal of Product Innovation Management, Journal of Marketing Management, International Journal of Bank Marketing, Journal of Financial Services Marketing, International Journal of Retail and Distribution Management.
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