Principles of Marketing - Paperback
by Openstax
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Language:EnglishPublisher:Open Stax TextbooksISBN-13:9798330442553UPC:9798330442553Book Category:Business & EconomicsBook Subcategory:Marketing, Advertising & PromotionSize:11.00 x 8.50 x 1.42 inchesWeight:3.5627Product ID:SC26Y3BP4V
Principles of Marketing
Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level...
Language:EnglishPublisher:Open Stax TextbooksISBN-13:9798330442553UPC:9798330442553Book Category:Business & EconomicsBook Subcategory:Marketing, Advertising & PromotionSize:11.00 x 8.50 x 1.42 inchesWeight:3.5627Product ID:SC26Y3BP4V
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