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Primal Storytelling: Marketing for Humans

Primal Storytelling: Marketing for Humans - Paperback

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Availability:In StockContributor:Anthony L. ButlerPublish date:2022-10-11Pages:232
Language:EnglishPublisher:Lioncrest PublishingISBN-13:9781544534268ISBN-10:1544534264UPC:9781544534268Book Category:Business & EconomicsBook Subcategory:MarketingBook Topic:Direct, IndustrialSize:8.50 x 5.50 x 0.53 inchesWeight:0.6614Product ID:SC7CW5DEQS
"I woke up to my mother's screams"


These are the first words of Anthony Butler's Primal Storytelling. From a fire in Montana to the streets of Fallujah, Iraq, to the war for attention among 1.5 billion websites globally, Butler proves time and again that stories are the most effective way to capture human attention.


Two years into running his own digital agency, Butler was stunned when a new client left. The work was good, they said, but the results weren't consistent. So Butler set out to fix it-to design a reliable digital marketing system that would always come out ahead.


The result is a cutting-edge approach that combines evolutionary psychology with age-old story techniques to create high-performing digital content that cuts through the noise. Whether you're competing for local foot traffic or global downloads, Primal Storytelling will help you forge authentic connections with your audience, improve your brand performance in social media and SEO, and supercharge your content results.


Language:EnglishPublisher:Lioncrest PublishingISBN-13:9781544534268ISBN-10:1544534264UPC:9781544534268Book Category:Business & EconomicsBook Subcategory:MarketingBook Topic:Direct, IndustrialSize:8.50 x 5.50 x 0.53 inchesWeight:0.6614Product ID:SC7CW5DEQS
Publisher: Lioncrest Publishing

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