Pricing Types: Signalling Market Positioning Intent - Paperback
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Language:EnglishPublisher:Hughes Consulting LimitedISBN-13:9780473608767ISBN-10:473608766UPC:9780473608767Book Category:Business & EconomicsBook Subcategory:Decision Making & Problem SolvingSize:8.27 x 5.83 x 0.19 inchesWeight:0.2601Product ID:SCCWJRHWDM
Pricing Types: Signalling Market Positioning Intent
In choosing a price type an organisation signals its strategic intent, as it does with its choice of market positioning strategy. Price type, unlike market positioning strategy is an observable signal, and one that competitors respond to.
There are multiple roots underpinning the formulation of the price types. These roots include the characteristics of the contract type, availability of...
Language:EnglishPublisher:Hughes Consulting LimitedISBN-13:9780473608767ISBN-10:473608766UPC:9780473608767Book Category:Business & EconomicsBook Subcategory:Decision Making & Problem SolvingSize:8.27 x 5.83 x 0.19 inchesWeight:0.2601Product ID:SCCWJRHWDM
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