Pricing and Revenue Optimization: Second Edition - Hardcover
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Language:EnglishPublisher:Stanford Business BooksISBN-13:9781503610002ISBN-10:1503610004UPC:9781503610002Book Category:Business & EconomicsBook Subcategory:Strategic Planning, Management, Operations ResearchSize:10.10 x 7.20 x 1.30 inchesWeight:2.6015Product ID:SC8HWMKGBZ
Pricing and Revenue Optimization: Second Edition
This book offers the first introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different...
Language:EnglishPublisher:Stanford Business BooksISBN-13:9781503610002ISBN-10:1503610004UPC:9781503610002Book Category:Business & EconomicsBook Subcategory:Strategic Planning, Management, Operations ResearchSize:10.10 x 7.20 x 1.30 inchesWeight:2.6015Product ID:SC8HWMKGBZ
Robert L. Phillips is Director of Pricing Science at Amazon. He was previously Director of Marketplace Optimization Data Science at Uber Technologies, Professor of Professional Practice at Columbia Business School, Founder and Chief Science Officer at Nomis Solutions, and CEO of Talus Solutions. He is the author of Pricing Credit Products (Stanford, 2018) and the co-editor of The Oxford Handbook...
Publisher: Stanford Business Books
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2nd Edition
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